Artificial Life has signed a partnership agreement with China Unicom, a telecom operator in China, to launch a wide selection of Java mobile games as an extension to its value-added services (VAS) in collaboration with its subsidiary, China Unicom Telecom.

China Unicom has subsidiaries in 31 provinces across China and serves 133 million GSM subscribers. It is the only Chinese telecom operator listed on the stock exchanges of New York, Hong Kong and Shanghai. China Unicom SK Telecom, a sister company of China Unicom, is responsible to handle all VAS contents including mobile news, premium ringtones, emoticons for short message service (SMS), mobile games, WAP VAS, as well as applications on the Apple iPhone.

Through the collaboration, Artificial Life makes its first official mobile game launch in the Chinese market with five Java titles: Red Bull Air Race World Championship, the official mobile game for the international plane racing event; and four more branded titles targeting the teenage audience that are based on TV shows from Taiwan, Blackie's Teenage Club and Lollipop. Over the course of the next several months, Artificial Life will follow up this initial launch with many more mobile game titles for many devices including the iPhone.

"China has the largest mobile subscriber base in the world giving it great potential for mobile entertainment and other mobile applications, especially after the launch of the 3G network and iPhone in the country. Our close partnership with China Unicom will allow us to launch mobile games to customers within a very short time frame. Our wide selection of casual games enriched by popular brands is the key to our success. We are excited to enter the Chinese market with this initial launch and hope to thrill the country's gamers with our innovative and entertaining titles," said Eberhard Schoneburg, CEO of Artificial Life.

 source:tradingmarkets