Nokia Siemens Networks outlines transformation required to cope

Nokia Siemens Networks’ chief executive, Rajeev Suri, has outlined the changes required by mobile operators to cope with the huge rise in mobile traffic caused by smart devices. Addressing press and industry analysts attending this year’s Mobile World Congress in Barcelona, Suri cautioned that if the blunt “just add capacity” approach used by other vendors goes on, this will be enough to bring most networks to a painful, grinding halt.

Nokia Siemens Networks predicts that by 2015, annual mobile data traffic will reach 23 Exabytes - equivalent to 6.3 billion people each downloading a digital book every day. Pure capacity is just one issue, however, as the unique properties of mobility, such as intermittent connectivity and shifting location, coupled with the increasing range of smart devices, require mobile broadband networks to be far more intelligent in their handling of traffic growth.

As an example, having predicted the current surge in smarter mobile devices, Nokia Siemens Networks is the only vendor to have built into its networks an industry standard* – already common in smart phones – that allows it to reduce unprofitable, congestion-causing signaling by three times while increasing smart device battery life.

The company’s overall activities at Mobile World Congress highlight its comprehensive approach to meeting the needs of people who use smart devices. Nokia Siemens Networks’ Experience Center in Hall 8 is centered on three themes aimed squarely at its customers: “Relationships built around insight,” “Solutions built around your business” and “A network built around individuals. The Network of One.”